Tuesday, June 7, 2011

Pepsi Cola Logo - HS 012


HS 012
Pepsi Cap
Era: 1990's
Details: red coloring gone

And a final post for today from the last collection: Historical and Cultural Significance. Now I learned a bit doing just a tad research about the history of the Pepsi logo. This particular specimen was found on the shore of Sampson State Park, New York back in the mid 2000's. When I first found it, it looked a bit older however upon further inspection it looks relatively newish. As it turns out this particular logo design was created in 1991 and Pepsi wouldn't change it until 1998, thus this cap came from a bottle somewhere in this time frame. 

You can see in the photo that the weathering from Seneca Lake and the sun over the years has taken its toll and erased the red from the logo. However you can clearly see what the design would have looked like in brand new condition. Check out this chart from FlowingData where they analyzed the changing logos of both Pepsi-Cola and Coca-Cola products. Pepsi's logo has changed quite a bit since 1898 but Coca-Cola has stayed relatively stagnant since 1885. Also, on the side of the twist-top bottle top, it says that the soda was manufactured in Cicero, New York. 

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